The Fall
Then came the layoff.
Before Rogue, we were the people inside another company quietly shipping the work—sites, launches, and growth systems for 100+ coaches worldwide. Then, overnight, it was all gone.
From a layoff to a lean crew coaches can trust
Crossroads
AJ had two choices.
Take a “safe” role and build someone else’s dream—or build the agency we wished existed: small by design, senior by default, and obsessed with outcomes.
The Call
“Let’s go rogue.”
AJ called Stacey and Harry. A short call, a clear decision: build differently—trust‑first, lean, hands‑on.
Rebellion
Rogue Coach Teams was born.
We chose precision over scale and reliability over noise. Not a factory—a force coaches can finally rely on.
Now
100+ launches later.
A layoff became a mission: build brands coaches are proud of—one story, one launch, one partnership at a time.
